Profiling is the use of personal data, analytics, or AI to evaluate or infer characteristics, behaviors, preferences, risks, or circumstances relating to a person. In legal and governance contexts, profiling raises issues of transparency, fairness, privacy, and the ability to contest automated assessments.
The use of data analytics and AI to infer personal characteristics, preferences, or risks for decision-making purposes.
Profiling as defined in ArticleΒ 4, point (4), of Regulation (EU) 2016/679.
According to Article 4(4) of the GDPR, personal data are processed for the purpose of evaluating certain aspects of a natural person's life (economic situation, health, personal preferences, etc.).