Also known as: GEO (Generative Engine Optimization) Β· GEO Β· Generative Engine Optimization Β· Generative Engine Optimisation (GEO)
Generative Engine Optimization (GEO) is an emerging practice focused on making content more discoverable, usable, and accurately represented in AI-generated answers. It overlaps with search engine optimization but emphasizes retrieval, citation, authority, structured content, and answer synthesis by generative systems.