Disinformation is deliberately created or spread false or manipulated information intended to deceive or mislead people. Generative AI can lower the cost of producing persuasive disinformation, including synthetic text, images, audio, video, and deepfakes.
The UK Government defines disinformation as the 'deliberate creation and spreading of false and/or manipulated information that is intended to deceive and mislead people, either for the purposes of causing harm, or for political, personal or financial gain'. Advances in generative AI have lowered the barrier for the production of disinformation, misinformation, and deepfakes (PN 708).